Executive Summary
- Meta rebrands its Quest+ VR subscription service to Horizon+, emphasizing the Horizon platform and aligning with its metaverse vision.
- The Horizon+ subscription maintains its original pricing ($7.99/month or $59.99/year) and core benefits, including monthly redeemable games and access to a wider catalog of VR titles.
- May 2025's free games include Pavlov Shack and Kill It With Fire VR, with new titles Deisim and Medieval Dynasty New Settlement added to the catalog. Subscribers receive limited-time deals like 60% off Skydance's Behemoth.
Event Overview
Meta has rebranded its virtual reality gaming subscription service, previously known as Meta Quest+, to Meta Horizon+. This change reflects Meta's ongoing shift towards its Horizon platform and the broader metaverse. The subscription continues to offer access to a rotating catalog of VR games, along with two free games each month that subscribers can play as long as they maintain their subscription. This move aims to unify Meta's VR offerings under the Horizon brand and potentially prepare the platform for third-party headset integration.
Media Coverage Comparison
| Source | Key Angle / Focus | Unique Details Mentioned | Tone |
|---|---|---|---|
| UploadVR | Rebranding and monthly game offerings | Highlights the May 2025 redeemable games (Pavlov Shack and Kill It With Fire VR) and a subscriber deal for 60% off Behemoth. Mentions the discontinuation of the Quest brand name within the platform. | Informative |
| Forbes | Strategic rationale behind the rebrand | Explains the rebrand as a push for metaverse integration and preparation for third-party headset support and competition from Android XR. Mentions Asus and Lenovo as potential third-party hardware partners. | Analytical |
| TechRadar | Subscription benefits and game catalog | Compares Horizon+ to Netflix or Xbox Game Pass. Highlights the new titles Deisim and Medieval Dynasty New Settlement joining the wider catalog. Emphasizes the value of Horizon+ for Meta Quest owners. | Positive, recommending the service |
Key Details & Data Points
- What: Meta Quest+ subscription service is rebranded to Meta Horizon+.
- Who: Meta, VR gamers, potential third-party headset manufacturers (Asus, Lenovo).
- When: Announcement made in May 2025.
- Where: Virtual reality, Meta's Horizon platform.
Key Statistics:
- Subscription price: $7.99/month or $59.99/year
- Discount offered to subscribers: 60% off Skydance's Behemoth
- Number of games offered monthly: Two redeemable games each month plus access to a wider catalog.
Analysis & Context
The rebranding of Meta Quest+ to Horizon+ signifies a strategic move by Meta to consolidate its VR offerings under the Horizon banner. This aligns with the company's broader vision of the metaverse and may be a precursor to opening up the platform to third-party hardware manufacturers. By distancing the subscription service from the 'Quest' hardware brand, Meta can potentially create a more unified and inclusive VR ecosystem. The competition from Google and Samsung's Android XR platform likely plays a role in this strategic shift. Maintaining the subscription price and benefits ensures a smooth transition for existing users while potentially attracting new subscribers with the expanding game catalog and exclusive deals.
Conclusion
Meta's rebranding of Quest+ to Horizon+ marks a significant step in the evolution of its VR strategy. By emphasizing the Horizon platform and maintaining the value proposition of the subscription service, Meta aims to strengthen its position in the VR market and prepare for future competition. The addition of new games and exclusive deals further enhances the appeal of Horizon+ for Meta Quest owners. While the long-term impact of this rebrand remains to be seen, it signals Meta's commitment to building a comprehensive and accessible VR ecosystem.
Disclaimer: This article was generated by an AI system that synthesizes information from multiple news sources. While efforts are made to ensure accuracy and objectivity, reporting nuances, potential biases, or errors from original sources may be reflected. The information presented here is for informational purposes and should be verified with primary sources, especially for critical decisions.
